In theory, this system would cut recycling plants. The prepackaged kit can be redistributed to manufacturers and converted into new products that do not require any additional materials. (A process known as Closed loop recycling.)
Aldous Hicks, CEO of Lasso, believes that everyone should tackle recycling like washing clothes and dishes. “Millions of families are already exercising the exact steps we need to take,” he said. In a TEDx talk Last month. “For example, we use our washing machines to clean our clothes, so we can sue them again and again. Obviously, we are already using technology to process our household appliances. So why aren’t household appliances recycled?” However, there are flaws in the concept of lasso. The company is currently targeting seven materials – aluminum and steel, as well as two types of plastics and three types of glass. Paper and cardboard, used for most online orders, are not included in the list.
The price could be an issue, too. Hicks told Engadget her prototype must be completed this quarter. The company owns He opened bookings on his website, But there is no final deposit or poster price at this time. (It’s basically a scorecard for email updates.) And when the final version is ready – which will likely be in 2033, according to Hicks, it could cost about $ 3,500. This is quite expensive, but refrigerators were also when they first appeared on the market. Speaking at TEDx, Hicks argued: “In 1919, people paid the then-equivalent price to the average new motor car.”
This price can be offset by payments for recycling. Lasso claims on its website that customers can “receive cash returns within five years of ownership, according to your consumption.” The idea is that you save someone else’s money by cleaning right now, even though it’s a theoretical business model. Lasso will need to finalize its product, complete a beta program and, in all likelihood, raise more funds to realize its vision. Recycling is a big challenge, but we’re glad someone – even a small startup – is considering a home solution.