Ford wanted the new Bronco Sport campaign to be ‘worth winning the Super Bowl’

Ford Bronco Sport ‘Raised by Goats’ commercial.


Ford introduces its car The new Bronco Sport Ad campaign to show her goats – not just the furry species.

The “Built Wild” ads will begin rolling out this weekend during the NFL Qualifiers and will kick off with the 60-second “Raised by Goats” spot, which tells the story of the legendary origin of the car and features live goats and horses. The first place will be shown on Saturday during the Rams Seahawks match.

Goats gain a double meaning in place, also referring to the auto modes as “go over any terrain”. “GOAT” was also the original code name for the Bronco, which revived the company after another production from 1965 through 1996. The car is Ford. first The direct competitor to Jeep since the original Bronco.

Although Ford does not run a commercial during this year’s Super Bowl, executives said they wanted the place to feel “worth the Super Bowl” and have the kind of creative message that viewers want to see again. The company worked with Wieden + Kennedy New York immediately.

Another spot that features terrain modes will be shown on Monday in “Good Morning America”, while a third will be shown in February. Ford executives said the campaign will focus on streaming video as well.

Ford marketers wanted to create a campaign to help the Bronco Sport out of the shadows of the upcoming Bronco, an off-road truck-like SUV set to go on sale this summer. They also wanted to show off the features of the car that make it such a “mobile base camp,” said Stuart Jennings, Creative Director, Wieden + Kennedy New York.

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The last points focus more on Features The car, which has a sliding-out work table, spotlights and, depending on the model, built-in power sockets.

“Our customer is someone who lives a slightly multifaceted life,” said Dave Rivers, Ford SUV US Marketing Director at Ford. “They go to work in the morning and work all day, but at 5 am they either hit the slopes, or they walk the tracks – they are having fun outside.” He said consumers are coming to the brand from Jeep Cherokee, Compass or Subaru cars.

First spot, shot on Mt. The company said that the Baker company in Washington state involved selecting goats and “interviewing them” to find those of the right personality and temperament for the place.

“Goats are very smart but they are stubborn. Sometimes, they just don’t want to listen. If they want to eat grass, they will eat grass,” Jennings said in a statement. “We just had to wait sometimes and cheer them up to perform.”

Filming was also affected by the weather, as they weren’t expecting snow during production last year. The epidemic added another layer of difficult production.

“It was an interesting filming, to say the least,” Jennings said in contact with the media on Thursday.

The National Football League will allow CBS, NBC and Fox to sell an additional two minutes of commercials during the pre-Super Bowl playoff matches. The Wall Street Journal reported Friday. And with the pandemic affecting the NFL scheduling, advertisers who have yet to comply can see last-minute discounts on Super Bowl Slots, CNBC. mentioned Last month.

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