Although Apple is investing in new movies and shows for its Apple TV + live streaming service, the platform is still far from a huge success. New research from JustWatch obtained 9to5Mac It revealed that Apple TV + had only 3% of the market share in the fourth quarter of 2020 in the US, lagging behind competitors such as Netflix, Disney + and even Peacock.
JustWatch, a company that provides streaming guidance and analysis on video platforms, is participating today in search of market share for streaming services in the US. The research is based on data collected during the last quarter of 2020, and is considered the most popular platform available in the country.
Unsurprisingly, Apple TV + was not the most popular streaming service in the quarter, but the platform was in fact the last in the ranking, with a market share of only 3% in the US. Apple TV + was also lagging behind peacock, NBCUniversal’s live streaming service introduced in July last year, which recorded a 6% market share during the quarter.
Netflix continues to lead the market share of US streaming platforms at 31%, but Amazon Prime Video has been growing and approaching 22%. Hulu is next with 14% and Disney + with 13%, followed by HBO Max with 9% market share. Peacock, HBO Max, and Disney + all launched after Apple TV +.
While JustWatch has not commented on why Apple TV + is struggling to achieve higher market share, it is no secret that Apple had a difficult year in 2020 as most production was halted due to the COVID-19 pandemic. Since Apple TV + contains only original movies and shows, the catalog is remarkably small compared to its competitors.
Apple last week Extend the trial period for Apple TV + For subscribers who already have a one-year free trial. These users will be able to enjoy Apple TV + for free until July 2021, while the feature was previously supposed to expire in February.
The company also released the second season of Dickinson and Servant on Apple TV + this month Second season of For All Mankind Premiere in February. Apple TV + is available for $ 4.99 per month or included with an Apple One subscription, but you can get it for free by purchasing a new iPhone, iPad, Mac, or Apple TV.
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