Amazon buys Wondery podcast network

An illustration of an article titled Amazon Buyes Podcast Network Wondery

Photo: PHILIPPE HUGUEN / Staff (Getty Images)

One of the last large independent podcast networks in the US will soon become a subsidiary of Amazon.

On Wednesday, and The e-commerce giant announced It’s got to Wondery, the podcast publisher known for his hit series like “Dirty John”, “Dr. Death”, “Business Wars” and “The Shrink Next Door”.

“Amazon Music launched the podcast in September 2020, and with Wondery, we hope to accelerate the growth and development of the podcast by bringing creators, hosts, and immersive experiences to more listeners around the world, just as we do with music,” the company said in the statement. “This is a pivotal moment in expanding Amazon Music’s offering beyond music as listeners’ habits evolve.”

Although, Amazon initially did not disclose long-awaited terms A bargain, a report in the Wall Street Journal speculated that Amazon could have had Wondery for about $ 300 million – a figure that could well exceed the price. Spotify Pay When reaped Even Gimlet Media back In 2019.

Another source who spoke to the magazine indicated that Wondery was on track to achieve annual net revenue of Over $ 40 million in 2020, 75% of that revenue comes from ads.

The Spotify deal appears to be the copper ring that Amazon has been aiming for, especially considering that the company’s previous entry into the podcast was so successful that it You are reportedly already thinking Subscribers only launch Class.

While Amazon did not specify a date to close the deal, it noted in a blog post that the experience of listening to Wondery’s content would not change for users in the short term, and that it would use its resources toWe continue to attract more clients to the broadcast as we expand the selection and ensure that we are a destination for our customers to find, discover and listen to the creators and artists they enjoy. “

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